SoFi Brings Back Crypto Trading, Stock Sees Boost

SoFi Technologies (SOFI) is making a notable move by bringing back cryptocurrency trading services for its customers. This decision marks a return to offering digital asset trading after the company had previously paused the service. The return of crypto trading is happening through a new partnership with Blockchain.com. This collaboration allows SoFi to once again offer its members the ability to buy, sell, and hold certain cryptocurrencies directly within the SoFi app. The company had stopped offering these services before due to concerns about regulatory clarity in the crypto space. Bringing crypto trading back is seen by some as a positive step for SoFi. It adds another feature to their all-in-one financial platform, potentially making the service more attractive to existing and new users. Offering more services under one roof can help keep members engaged and simplify their financial lives, which could be good news for the company's business and its stock.